Pay Per Click (PPC) advertising

pay-per-click (PPC)

a PPC campaign is a great way to drive visitors to your website. We can set up and manage your PPC campaigns so that you can generate results quickly

how does PPC work?

Pay Per Click (PPC) advertising is a cost-effective method of showcasing your website at the top of the Search Engine Results Page (SERP) and driving instant traffic to your website. Pay Per Click is just as it sounds; you only pay when someone clicks on your ad!

Our PPC specialists will work with you to identify the terms your potential customers are searching for and use data-led strategies to create ad copy that will generate clicks (within your budget) and ultimately boost sales.

Our proven methodology includes understanding business goals, identifying unique selling points, keyword research, competitor analysis and constant testing and iterative learning.

benefits of PPC

Often, our strategy will include running PPC campaigns in parallel with other channel activity such as search engine optimisation (SEO) and social media activity.

The benefits of PPC advertising include:

  • Budget – we can set a maximum budget that you’re comfortable spending and you only pay Google when a user clicks on your ad
  • Targeting – we ensure that we’re only showing your ads to relevant people according to set demographics
  • Measurable - our PPC campaigns are carefully set up and managed to measure effectiveness. We can measure and report exactly the return on investment

Whether it’s establishing a new strategy or increasing the effectiveness of an existing campaign, b4b’s specialist PPC team devise effective, engaging PPC campaigns that get results - get in touch today on 01202 684400.

"b4b helped us to form the brand for Chalet Heavenly, and built the striking website. They started us off with SEO and PPC which was a great addition to our armoury in a very crowded marketplace."
Paul Meyer
Chalet Heavenly
W&S Recycling
W&S Recycling
website design & development, SEO, PPC & social media
Wright Minimix
Wright Minimix
web design & development, seo
Trethowans Solicitors
Trethowans Solicitors
web development, seo, ppc
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